In a press release from this past Wednesday, The Lincoln Motor Company announced that it is adding the all-new Lincoln Continental as an eligible vehicle to its "Driven to Give" program. The nationwide philanthropic campaign has been helping Lincoln dealers raise money for non-profit organizations in their communities since 2011.
Through the Driven to Give program, Lincoln dealers work with local organizations to set up a one-day event. During the event, for each participant that test drives an eligible vehicle, Lincoln will donate $20. Additional test drives in designated bonus vehicles earn a supplementary $20 donation. Since the program's inception, Lincoln dealers have helped raise more than $6.2 million, and $1.5 million last year alone.
“We’re proud that we’re able to contribute to these causes,” said John Emmert, Lincoln group marketing manager. “And we’re excited that people will have the opportunity to drive our vehicles, particularly the all-new Lincoln Continental.”